Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B7D85
RGB
91, 125, 133
HSL
191, 19%, 44%
HSB
191, 32%, 52%
CMYK
32, 6, 0, 48
LAB
50, -11, -8
LCH
50, 14, 218
OKLCH
0.57, 0.04, 214
XYZ
16, 19, 25
LUV
50, -17, -10
HWB
191, 36%, 48%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.