Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B7EA6
RGB
91, 126, 166
HSL
212, 30%, 50%
HSB
212, 45%, 65%
CMYK
45, 24, 0, 35
LAB
51, -4, -26
LCH
51, 26, 260
OKLCH
0.58, 0.07, 252
XYZ
19, 20, 39
LUV
51, -17, -37
HWB
212, 36%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.