Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B7EAE
RGB
91, 126, 174
HSL
215, 34%, 52%
HSB
215, 48%, 68%
CMYK
48, 28, 0, 32
LAB
52, -2, -30
LCH
52, 30, 265
OKLCH
0.59, 0.08, 256
XYZ
19, 20, 43
LUV
52, -17, -44
HWB
215, 36%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.