Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B84AA
RGB
91, 132, 170
HSL
209, 32%, 51%
HSB
209, 46%, 67%
CMYK
46, 22, 0, 33
LAB
53, -7, -25
LCH
53, 26, 255
OKLCH
0.60, 0.07, 247
XYZ
20, 22, 41
LUV
53, -20, -36
HWB
209, 36%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.