Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B8993
RGB
91, 137, 147
HSL
191, 24%, 47%
HSB
191, 38%, 58%
CMYK
38, 7, 0, 42
LAB
54, -14, -11
LCH
54, 18, 217
OKLCH
0.60, 0.05, 213
XYZ
19, 22, 31
LUV
54, -22, -13
HWB
191, 36%, 42%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.