Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B8AAA
RGB
91, 138, 170
HSL
204, 32%, 51%
HSB
204, 46%, 67%
CMYK
46, 19, 0, 33
LAB
55, -10, -22
LCH
55, 24, 246
OKLCH
0.61, 0.07, 239
XYZ
21, 23, 41
LUV
55, -22, -32
HWB
204, 36%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.