Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B8DBE
RGB
91, 141, 190
HSL
210, 43%, 55%
HSB
210, 52%, 75%
CMYK
52, 26, 0, 25
LAB
57, -7, -31
LCH
57, 32, 258
OKLCH
0.63, 0.09, 249
XYZ
23, 25, 52
LUV
57, -23, -46
HWB
210, 36%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.