Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B91C5
RGB
91, 145, 197
HSL
209, 48%, 56%
HSB
209, 54%, 77%
CMYK
54, 26, 0, 23
LAB
58, -7, -33
LCH
58, 34, 258
OKLCH
0.64, 0.10, 249
XYZ
25, 27, 57
LUV
58, -24, -49
HWB
209, 36%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.