Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B93BD
RGB
91, 147, 189
HSL
206, 43%, 55%
HSB
206, 52%, 74%
CMYK
52, 22, 0, 26
LAB
58, -10, -28
LCH
58, 30, 250
OKLCH
0.64, 0.09, 242
XYZ
24, 27, 52
LUV
58, -25, -41
HWB
206, 36%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.