Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B93C2
RGB
91, 147, 194
HSL
207, 46%, 56%
HSB
207, 53%, 76%
CMYK
53, 24, 0, 24
LAB
59, -9, -31
LCH
59, 32, 254
OKLCH
0.64, 0.09, 245
XYZ
24, 27, 55
LUV
59, -25, -45
HWB
207, 36%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.