Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B93C3
RGB
91, 147, 195
HSL
208, 46%, 56%
HSB
208, 53%, 76%
CMYK
53, 25, 0, 24
LAB
59, -9, -31
LCH
59, 32, 255
OKLCH
0.64, 0.09, 246
XYZ
25, 27, 56
LUV
59, -25, -46
HWB
208, 36%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.