Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B95B4
RGB
91, 149, 180
HSL
201, 37%, 53%
HSB
201, 49%, 71%
CMYK
49, 17, 0, 29
LAB
59, -13, -23
LCH
59, 26, 240
OKLCH
0.64, 0.08, 233
XYZ
23, 27, 47
LUV
59, -26, -32
HWB
201, 36%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.