Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B95F2
RGB
91, 149, 242
HSL
217, 85%, 65%
HSB
217, 62%, 95%
CMYK
62, 38, 0, 5
LAB
61, 2, -53
LCH
61, 53, 273
OKLCH
0.67, 0.15, 259
XYZ
31, 30, 88
LUV
61, -25, -84
HWB
217, 36%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.