Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B98DA
RGB
91, 152, 218
HSL
211, 63%, 61%
HSB
211, 58%, 85%
CMYK
58, 30, 0, 15
LAB
61, -5, -40
LCH
61, 41, 262
OKLCH
0.67, 0.12, 252
XYZ
28, 30, 71
LUV
61, -26, -62
HWB
211, 36%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.