Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B99FF
RGB
91, 153, 255
HSL
217, 100%, 68%
HSB
217, 64%, 100%
CMYK
64, 40, 0, 0
LAB
63, 4, -58
LCH
63, 58, 274
OKLCH
0.69, 0.16, 260
XYZ
34, 32, 99
LUV
63, -26, -91
HWB
217, 36%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.