Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B9CC8
RGB
91, 156, 200
HSL
204, 50%, 57%
HSB
204, 54%, 78%
CMYK
54, 22, 0, 22
LAB
61, -12, -30
LCH
61, 32, 248
OKLCH
0.67, 0.09, 240
XYZ
27, 30, 59
LUV
61, -28, -44
HWB
204, 36%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.