Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B9DF1
RGB
91, 157, 241
HSL
214, 84%, 65%
HSB
214, 62%, 95%
CMYK
62, 35, 0, 5
LAB
63, -2, -49
LCH
63, 49, 268
OKLCH
0.69, 0.14, 255
XYZ
32, 33, 88
LUV
63, -28, -77
HWB
214, 36%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.