Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BA2D3
RGB
91, 162, 211
HSL
205, 58%, 59%
HSB
205, 57%, 83%
CMYK
57, 23, 0, 17
LAB
63, -12, -32
LCH
63, 35, 249
OKLCH
0.69, 0.10, 241
XYZ
29, 33, 66
LUV
63, -30, -48
HWB
205, 36%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.