Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BA4E7
RGB
91, 164, 231
HSL
209, 74%, 63%
HSB
209, 61%, 91%
CMYK
61, 29, 0, 9
LAB
65, -8, -41
LCH
65, 42, 259
OKLCH
0.70, 0.12, 248
XYZ
32, 35, 81
LUV
65, -30, -64
HWB
209, 36%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.