Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BA5F1
RGB
91, 165, 241
HSL
210, 84%, 65%
HSB
210, 62%, 95%
CMYK
62, 32, 0, 5
LAB
65, -6, -46
LCH
65, 46, 262
OKLCH
0.71, 0.13, 251
XYZ
34, 35, 88
LUV
65, -31, -71
HWB
210, 36%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.