Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BB1DF
RGB
91, 177, 223
HSL
201, 67%, 62%
HSB
201, 59%, 87%
CMYK
59, 21, 0, 13
LAB
68, -17, -32
LCH
68, 36, 242
OKLCH
0.73, 0.11, 234
XYZ
33, 39, 76
LUV
68, -35, -47
HWB
201, 36%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.