Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BB3D7
RGB
91, 179, 215
HSL
197, 61%, 60%
HSB
197, 58%, 84%
CMYK
58, 17, 0, 16
LAB
69, -20, -27
LCH
69, 33, 234
OKLCH
0.73, 0.10, 227
XYZ
33, 39, 70
LUV
69, -37, -39
HWB
197, 36%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.