Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BB9DA
RGB
91, 185, 218
HSL
196, 63%, 61%
HSB
196, 58%, 85%
CMYK
58, 15, 0, 15
LAB
70, -22, -26
LCH
70, 34, 230
OKLCH
0.74, 0.10, 224
XYZ
34, 42, 73
LUV
70, -39, -37
HWB
196, 36%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.