Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BB9DD
RGB
91, 185, 221
HSL
197, 66%, 61%
HSB
197, 59%, 87%
CMYK
59, 16, 0, 13
LAB
71, -21, -27
LCH
71, 34, 232
OKLCH
0.74, 0.10, 226
XYZ
35, 42, 75
LUV
71, -39, -39
HWB
197, 36%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.