Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BB9F2
RGB
91, 185, 242
HSL
203, 85%, 65%
HSB
203, 62%, 95%
CMYK
62, 24, 0, 5
LAB
71, -16, -37
LCH
71, 41, 247
OKLCH
0.75, 0.12, 238
XYZ
38, 43, 90
LUV
71, -38, -57
HWB
203, 36%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.