Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BBAE9
RGB
91, 186, 233
HSL
200, 76%, 64%
HSB
200, 61%, 91%
CMYK
61, 20, 0, 9
LAB
71, -19, -33
LCH
71, 38, 240
OKLCH
0.75, 0.11, 233
XYZ
37, 43, 83
LUV
71, -38, -49
HWB
200, 36%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.