Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BBBE3
RGB
91, 187, 227
HSL
198, 71%, 62%
HSB
198, 60%, 89%
CMYK
60, 18, 0, 11
LAB
71, -21, -29
LCH
71, 36, 235
OKLCH
0.75, 0.11, 228
XYZ
36, 43, 79
LUV
71, -39, -43
HWB
198, 36%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.