Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BBBE7
RGB
91, 187, 231
HSL
199, 74%, 63%
HSB
199, 61%, 91%
CMYK
61, 19, 0, 9
LAB
71, -20, -31
LCH
71, 37, 238
OKLCH
0.75, 0.11, 231
XYZ
37, 44, 82
LUV
71, -39, -46
HWB
199, 36%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.