Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BBCE2
RGB
91, 188, 226
HSL
197, 70%, 62%
HSB
197, 60%, 89%
CMYK
60, 17, 0, 11
LAB
72, -21, -28
LCH
72, 35, 233
OKLCH
0.75, 0.11, 227
XYZ
36, 44, 78
LUV
72, -39, -41
HWB
197, 36%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.