Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BCDF5
RGB
91, 205, 245
HSL
196, 89%, 66%
HSB
196, 63%, 96%
CMYK
63, 16, 0, 4
LAB
77, -25, -30
LCH
77, 39, 231
OKLCH
0.80, 0.12, 224
XYZ
43, 52, 94
LUV
77, -45, -44
HWB
196, 36%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.