Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5BD7FF
RGB
91, 215, 255
HSL
195, 100%, 68%
HSB
195, 64%, 100%
CMYK
64, 16, 0, 0
LAB
80, -27, -30
LCH
80, 41, 229
OKLCH
0.82, 0.12, 223
XYZ
47, 58, 103
LUV
80, -48, -45
HWB
195, 36%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.