Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5C2107
RGB
92, 33, 7
HSL
18, 86%, 19%
HSB
18, 92%, 36%
CMYK
0, 64, 92, 64
LAB
22, 27, 29
LCH
22, 40, 48
OKLCH
0.33, 0.09, 41
XYZ
5, 3, 1
LUV
22, 43, 17
HWB
18, 3%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.