Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5C2907
RGB
92, 41, 7
HSL
24, 86%, 19%
HSB
24, 92%, 36%
CMYK
0, 55, 92, 64
LAB
24, 22, 31
LCH
24, 38, 54
OKLCH
0.35, 0.09, 49
XYZ
5, 4, 1
LUV
24, 38, 20
HWB
24, 3%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.