Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5CA0DB
RGB
92, 160, 219
HSL
208, 64%, 61%
HSB
208, 58%, 86%
CMYK
58, 27, 0, 14
LAB
63, -9, -37
LCH
63, 38, 256
OKLCH
0.69, 0.11, 247
XYZ
30, 33, 72
LUV
63, -29, -57
HWB
208, 36%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.