Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5D0408
RGB
93, 4, 8
HSL
357, 92%, 19%
HSB
357, 96%, 36%
CMYK
0, 96, 91, 64
LAB
18, 38, 25
LCH
18, 45, 33
OKLCH
0.30, 0.12, 26
XYZ
5, 2, 0
LUV
18, 55, 11
HWB
357, 2%, 64%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.