Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5D2001
RGB
93, 32, 1
HSL
20, 98%, 18%
HSB
20, 99%, 36%
CMYK
0, 66, 99, 64
LAB
22, 27, 32
LCH
22, 42, 49
OKLCH
0.33, 0.10, 43
XYZ
5, 3, 0
LUV
22, 45, 19
HWB
20, 0%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.