Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5D2005
RGB
93, 32, 5
HSL
18, 90%, 19%
HSB
18, 95%, 36%
CMYK
0, 66, 95, 64
LAB
22, 27, 30
LCH
22, 41, 48
OKLCH
0.33, 0.10, 41
XYZ
5, 3, 1
LUV
22, 44, 18
HWB
18, 2%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.