Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
5D593E
RGB
93, 89, 62
HSL
52, 20%, 30%
HSB
52, 33%, 36%
CMYK
0, 4, 33, 64
LAB
38, -2, 16
LCH
38, 16, 96
OKLCH
0.46, 0.04, 101
XYZ
9, 10, 6
LUV
38, 4, 19
HWB
52, 24%, 64%
Pantone
Black 7 C
Harmonies
Shades & tints
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