Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D7085
RGB
93, 112, 133
HSL
212, 18%, 44%
HSB
212, 30%, 52%
CMYK
30, 16, 0, 48
LAB
46, -3, -14
LCH
46, 14, 257
OKLCH
0.54, 0.04, 251
XYZ
15, 16, 24
LUV
46, -10, -19
HWB
212, 36%, 48%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.