Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D738D
RGB
93, 115, 141
HSL
213, 21%, 46%
HSB
213, 34%, 55%
CMYK
34, 18, 0, 45
LAB
47, -3, -17
LCH
47, 17, 259
OKLCH
0.55, 0.05, 253
XYZ
15, 17, 28
LUV
47, -12, -24
HWB
213, 36%, 45%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.