Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D7CAC
RGB
93, 124, 172
HSL
216, 32%, 52%
HSB
216, 46%, 67%
CMYK
46, 28, 0, 33
LAB
51, -1, -29
LCH
51, 29, 267
OKLCH
0.58, 0.08, 259
XYZ
19, 20, 42
LUV
51, -16, -43
HWB
216, 36%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.