Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D7FAC
RGB
93, 127, 172
HSL
214, 32%, 52%
HSB
214, 46%, 67%
CMYK
46, 26, 0, 33
LAB
52, -3, -28
LCH
52, 28, 264
OKLCH
0.59, 0.08, 256
XYZ
20, 20, 42
LUV
52, -17, -41
HWB
214, 36%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.