Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D838D
RGB
93, 131, 141
HSL
193, 21%, 46%
HSB
193, 34%, 55%
CMYK
34, 7, 0, 45
LAB
52, -12, -10
LCH
52, 15, 220
OKLCH
0.59, 0.05, 216
XYZ
17, 20, 28
LUV
52, -19, -12
HWB
193, 36%, 45%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.