Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D83A5
RGB
93, 131, 165
HSL
208, 29%, 51%
HSB
208, 44%, 65%
CMYK
44, 21, 0, 35
LAB
53, -7, -23
LCH
53, 24, 254
OKLCH
0.60, 0.07, 246
XYZ
19, 21, 39
LUV
53, -19, -32
HWB
208, 36%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.