Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D86AF
RGB
93, 134, 175
HSL
210, 34%, 53%
HSB
210, 47%, 69%
CMYK
47, 23, 0, 31
LAB
54, -6, -27
LCH
54, 27, 257
OKLCH
0.61, 0.08, 249
XYZ
21, 22, 44
LUV
54, -20, -39
HWB
210, 36%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.