Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D8FA0
RGB
93, 143, 160
HSL
195, 26%, 50%
HSB
195, 42%, 63%
CMYK
42, 11, 0, 37
LAB
56, -14, -15
LCH
56, 20, 226
OKLCH
0.62, 0.06, 221
XYZ
21, 25, 37
LUV
56, -23, -19
HWB
195, 36%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.