Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D90DF
RGB
93, 144, 223
HSL
216, 67%, 62%
HSB
216, 58%, 87%
CMYK
58, 35, 0, 13
LAB
59, 1, -46
LCH
59, 46, 271
OKLCH
0.65, 0.13, 259
XYZ
28, 28, 74
LUV
59, -23, -72
HWB
216, 36%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.