Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D93AA
RGB
93, 147, 170
HSL
198, 31%, 52%
HSB
198, 45%, 67%
CMYK
45, 14, 0, 33
LAB
58, -14, -18
LCH
58, 23, 233
OKLCH
0.63, 0.07, 227
XYZ
22, 26, 42
LUV
58, -25, -25
HWB
198, 36%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.