Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D99FB
RGB
93, 153, 251
HSL
217, 95%, 67%
HSB
217, 63%, 98%
CMYK
63, 39, 0, 2
LAB
63, 3, -56
LCH
63, 56, 273
OKLCH
0.69, 0.16, 260
XYZ
33, 32, 96
LUV
63, -26, -88
HWB
217, 36%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.