Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D9DFD
RGB
93, 157, 253
HSL
216, 98%, 68%
HSB
216, 63%, 99%
CMYK
63, 38, 0, 1
LAB
64, 2, -55
LCH
64, 55, 272
OKLCH
0.70, 0.16, 258
XYZ
34, 34, 98
LUV
64, -27, -87
HWB
216, 36%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.